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 Giorgio Armani Launches Global Beauty Website

Giorgio Armani Parfums and Cosmetics has launched www.giorgioarmanibeauty.com, which represents the first time that Armani's full collection of fragrances and cosmetics will be available online to ship within the U.S.

Armani noted, "I am approaching the launch of this website with the same attention to detail and the same commitment as when I open a new boutique. This, however, is our virtual store and it has been designed to take advantage of all the benefits that the Internet now offers in terms of communication and commerce."

One of the new features offers shoppers more than the traditional swatch of color on a palette background. With lipsticks, for example, once a shade is selected, consumers can see the color applied to the lips of a model on the web page in real-time. Consumers can click through the colors to find the shade that is just right for them.

Another unique feature of the site is the Advisor section. Here, consumers can click through step-by-step instructions that show how each Giorgio Armani Face Design is created. With one quick click, the customer can add the entire grouping of products to create this look to his or her shopping bag.

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 The Flat Factor

If you eat good food and drink lots of water, your skin and hair show it. The logic is exactly the same for products applied to the skin and hair/scalp.

There are a slew of straightening balms on the market today, but can they achieve stick-straight, shiny, healthy hair, without creating short or long-term damage to the hair cuticle?

Robert Hallowell's Flat Factor contains no synthetic agents - no dyes, fragrances, or detergents - that would damage hair. Flat Factor incorporates natural ingredients that actually fortify and improve the hair cuticle and protect the scalp with use. Flat Factor contains Hallowell's trademarked natural formula recipes: Honey Fruit Complex and Herb Garden Complex.

Because Flat Factor is a highly concentrated formula, less is more. It is heat-activated, and imparts extra hydration and controls fly away and frizz as it straightens. To use, apply it to towel-dried hair and blow dry at medium heat with a round brush. Flat Factor ($14) is available at select boutiques nationwide.

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